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Oracle Tips by Burleson |
Web Stalkers
Chapter 12 - Virus Attacks
Viruses and Personal Safety
The costs and disruptions caused by virus and
worm attacks are incurred primarily in the following areas:
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The loss of business during periods of network
failures.
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The loss of consumer confidence in businesses
hit by viruses.
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Detection and removal of damaging viruses and
worms.
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Restoration of lost or corrupted data.
Large companies, says Howard Smith, incur
significant costs when there is a major outbreak of a virus. It
takes time and money to go through large networks, finding and
destroying viruses; not to mention the costs of recovering lost data
and returning the system to its pre-infected state. While the
up-front costs in dollars and cents may be higher for large
companies, mid-sized and small businesses typically expend more
funds as a percentage of total available revenue on the problem.
Thus mid-sized and small businesses are less able to absorb these
types of attacks.
Additionally, small and mid-sized businesses’
reputations are more easily damaged by problems resulting from
computer attacks. Very large, nationally known companies are not
likely to actually lose customers due to a virus attack. They will
lose orders during the time the network is inoperative, but people
will continue to do business with them as soon as they are able.
A small, lesser-known company experiencing
similar problems for similar reasons may, in fact, lose customers
altogether. Consumers try new places, looking for good deals
online. If a transaction does not go smoothly, an order is lost or
cannot be placed due to technical problems; the customer may likely
blame the company itself and conclude they are dealing with a shoddy
operation. Possibly, they will look elsewhere for a good deal or go
back to the nationally recognized company.
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